Company X case study

PROJECT OVERVIEW

Company Z, is one of the largest private investment banking firm that serves as an investor, underwriter and broker to some of the biggest names in the entertainment, technology and information industries.

NIT has been working with Company Z for the purpose of assessing a CRM implementation for Company Z of approximately 300 users. The immediate goal was a CRM solution that would provide, the owner of Company Z, with an ability to track all contacts, accounts, companies, growth opportunities, calls, etc. The overall goal was to provide the CRM solution to all the main groups of Company Z, offering a common access to all information about growth opportunities, clients, contacts, institutional sales, projects and other business related communications.

NIT has proposed a CRM solution which will provide the ability to share all information with specific security restrictions, as well as view the history and relationships between all kinds of activities as defined by the users of Company Z.

SITUATION

As a fast growing, specialized investment bank, Company Z has a very active relationship management department that cultivates relationships with investors, business contacts, referrals and other internal and external sources.

Many times relationships with individuals or companies end up as Growth Opportunities where Company Z could, for example, become the intermediate in selling or buying a company, consultation and advisory fees, mergers and acquisitions etc., among other business activities. “Company Z recognized the need for a CRM solution to run its business in a more efficient and organized manner”, says Mr. Lior Blik, CEO of NIT Connect.

NIT has built and customized CRM technology that prompts user productivity, business agility, and technical flexibility. Designed to work with Microsoft Office Outlook and built with Microsoft .NET Web Services architecture, NIT CRM delivers lower training costs, broader user adoption, less application switching, higher productivity, greater mobility, and a faster return on investment than competing CRM products .

Company Z sought a system that would allow it to quickly and accurately track phone calls, appointments, tasks, company and contact information, growth opportunities, introductions, and other day to day tasks and activities, while having accurate reports on Company Z’s and its employees’ activities, growth opportunities, and other tasks on regular intervals.

Company Z was concerned about organizing various activities for users such as appointments, phone calls, tasks, etc. in a coherent and efficient manner, while at the same time enhancing the results and the ability of the relationship development group to generate growth opportunities that will result in closed deals.

Investment Banking is a competitive business and gaining an advantage is harder to achieve and even more difficult to maintain — than ever before. Company Z ’s business success depends on whether employees can respond with speed, knowledge, and confidence to the ever-shifting needs of Company Z’s customers
and the ever-changing strategies of competition.

One challenge presented in the requirements gathering phase was the inability of the Growth Opportunity group to relate contacts with companies and vice versa, while in one example discussed, the group failed to recognize that Company X for which the meeting was taking place was actually already owned by Company Z! These cases of embarrassment can be avoided by NIT CRM, while at the same time the meeting can be more productive since the growth opportunity group can research any companies or contacts by looking at their relationships in the NIT CRM application.

SOLUTION

NIT™ CRM 4.0 has given Company Z the power to achieve a competitive edge by enabling them to gain a deeper understanding of Company Z’s clientele and markets and then pursue the opportunities that emerge at every stage of the relationship management life cycle. CRM transformed the tasks that the various groups were performing manually, into an easy-to-use, customized, tailored and configured interface based on the Microsoft® Office and Microsoft Office Outlook®. It made it easy to keep track of every growth opportunity, relationship development activity, prospective leads, contacts and any other kind of activity. All of the above were accomplished within an environment that drives measurable business results at a low cost of ownership.

In addition, Company Z’s customer relationship management solution had to be customized accordingly for each of Company Z’s organizational groups, needed to be powerful, affordable, have a redundancy factor built in it to accommodate Company Z’s expansion needs, able to easily integrate in the remaining company’s network and also contain security build in it due to the highly sensitive and proprietary kind of information. The history and the relationship among activities was also integrated in the application in order to enable Users to follow up successfully on leads even after years have passed by from the initial introduction, while been able to see the history of a contact or a company in order to conduct a more successful meeting.

BENEFITS

Guy Smiling With CRM 4.0 Company Z has a central repository for contact and client data which allows its employees to easily access, retrieve and share customer information within Company Z. For example, the Relationship Management group will know if a contact is an existing or a new contact and, if it is an existing contact, what exactly is the relationship and with which company etc.

By having this information, the relationship development group can have more productive and focused appointments and it can keep track of contacts or companies long after a meeting takes place, thus making it easier to follow up.

Through utilization of Microsoft all the various company departments now share critical information and have forged a closer, more efficient relationship. Also, Company Z can now easily process, track, and follow up on leads from the web, referrals, business contacts, etc. Cost effectiveness, flexibility and stability, are additional advantages of the CRM 4.0 Implementation.

Furthermore, synchronizing and storing all of Company Z CRM activities, including email, letters, tasks, and phone calls resulted in better organizing Company Z’s communications.

Finally, Microsoft Exchange Server has provided unified storage for all CRM activity types so that users can achieve a complete view of their customer interactions and work more productively. The ability to view activities related to a particular account, customer, or case, helps users stay up to date and see the relevance of their communications at a glance.


	PROJECT OVERVIEW Company Z, is one of the largest private investment banking firm that serves as an investor, underwriter and broker to some of the biggest names in the entertainment, technology and information industries. NIT has been working with Company Z for the purpose of assessing a CRM implementation for Company Z of approximately 300 users. The immediate goal was a CRM solution that would provide, the owner of Company Z, with an ability to track all contacts, accounts, companies, growth opportunities, calls, etc. The overall goal was to provide the CRM solution to all the main groups of Company Z, offering a common access to all information about growth opportunities, clients, contacts, institutional sales, projects and other business related communications. NIT has proposed a CRM solution which will provide the ability to share all information with specific security restrictions, as well as view the history and relationships between all kinds of activities as defined by the users of Company Z. SITUATION As a fast growing, specialized investment bank, Company Z has a very active relationship management department that cultivates relationships with investors, business contacts, referrals and other internal and external sources. Many times relationships with individuals or companies end up as Growth Opportunities where Company Z could, for example, become the intermediate in selling or buying a company, consultation and advisory fees, mergers and acquisitions etc., among other business activities. “Company Z recognized the need for a CRM solution to run its business in a more efficient and organized manner”, says Mr. Lior Blik, CEO of NIT Connect. NIT has built and customized CRM technology that prompts user productivity, business agility, and technical flexibility. Designed to work with Microsoft Office Outlook and built with Microsoft .NET Web Services architecture, NIT CRM delivers lower training costs, broader user adoption, less application switching, higher productivity, greater mobility, and a faster return on investment than competing CRM products . Company Z sought a system that would allow it to quickly and accurately track phone calls, appointments, tasks, company and contact information, growth opportunities, introductions, and other day to day tasks and activities, while having accurate reports on Company Z’s and its employees’ activities, growth opportunities, and other tasks on regular intervals. Company Z was concerned about organizing various activities for users such as appointments, phone calls, tasks, etc. in a coherent and efficient manner, while at the same time enhancing the results and the ability of the relationship development group to generate growth opportunities that will result in closed deals. Investment Banking is a competitive business and gaining an advantage is harder to achieve and even more difficult to maintain — than ever before. Company Z ’s business success depends on whether employees can respond with speed, knowledge, and confidence to the ever-shifting needs of Company Z’s customers and the ever-changing strategies of competition. One challenge presented in the requirements gathering phase was the inability of the Growth Opportunity group to relate contacts with companies and vice versa, while in one example discussed, the group failed to recognize that Company X for which the meeting was taking place was actually already owned by Company Z! These cases of embarrassment can be avoided by NIT CRM, while at the same time the meeting can be more productive since the growth opportunity group can research any companies or contacts by looking at their relationships in the NIT CRM application. SOLUTION NIT™ CRM 4.0 has given Company Z the power to achieve a competitive edge by enabling them to gain a deeper understanding of Company Z’s clientele and markets and then pursue the opportunities that emerge at every stage of the relationship management life cycle. CRM transformed the tasks that the various groups were performing manually, into an easy-to-use, customized, tailored and configured interface based on the Microsoft® Office and Microsoft Office Outlook®. It made it easy to keep track of every growth opportunity, relationship development activity, prospective leads, contacts and any other kind of activity. All of the above were accomplished within an environment that drives measurable business results at a low cost of ownership. In addition, Company Z’s customer relationship management solution had to be customized accordingly for each of Company Z’s organizational groups, needed to be powerful, affordable, have a redundancy factor built in it to accommodate Company Z’s expansion needs, able to easily integrate in the remaining company’s network and also contain security build in it due to the highly sensitive and proprietary kind of information. The history and the relationship among activities was also integrated in the application in order to enable Users to follow up successfully on leads even after years have passed by from the initial introduction, while been able to see the history of a contact or a company in order to conduct a more successful meeting. BENEFITS With CRM 4.0 Company Z has a central repository for contact and client data which allows its employees to easily access, retrieve and share customer information within Company Z. For example, the Relationship Management group will know if a contact is an existing or a new contact and, if it is an existing contact, what exactly is the relationship and with which company etc. By having this information, the relationship development group can have more productive and focused appointments and it can keep track of contacts or companies long after a meeting takes place, thus making it easier to follow up. Through utilization of Microsoft all the various company departments now share critical information and have forged a closer, more efficient relationship. Also, Company Z can now easily process, track, and follow up on leads from the web, referrals, business contacts, etc. Cost effectiveness, flexibility and stability, are additional advantages of the CRM 4.0 Implementation. Furthermore, synchronizing and storing all of Company Z CRM activities, including email, letters, tasks, and phone calls resulted in better organizing Company Z’s communications. Finally, Microsoft Exchange Server has provided unified storage for all CRM activity types so that users can achieve a complete view of their customer interactions and work more productively. The ability to view activities related to a particular account, customer, or case, helps users stay up to date and see the relevance of their communications at a glance.